Thursday, 28 February 2008

Website Analysis Part 1:

BY WEEK SIX: Either a) Briefly analyse your all-time favourite website or b) Briefly analyse a site you like that you have come across recently. How is your chosen site structured. What is it about on a cultural level? What is the appeal for you as a user? Refer to some of the concepts we have discussed so far in the unit and link to pages you discuss as examples in your blog.

For my analysis I will be studying:
www.joblo.com

Joblo.com is a website dedicated to the film industry. I use it practically everyday to look at the latest news surrounding upcoming films, actors and actresses, directors and the release of trailers and promotional artworks for films. It is freely available worldwide and is updated daily to keep up with what is happening in the film world all the time. A team of writers work to keep the site running, and each of them deal with a different aspect of it, similar to how a newspaper would work.

The main page of Joblo has a very simple, user friendly layout. Across the very top of the page are a number of links that lead the user on to a number of supported sites or related sites that concur with the main page. Below that are a number of navigational links that take you away from the home page to the various locations within the site dealing with different items within the movie journalism business. There are 12 in total which each serve a certain purpose: Reviews, Trailers, Wallpapers, Scripts, Movie Talk, Release Dates, Screensavers, Upcoming Movies, Shopping, Cool Columns, Interviews, and finally: Arrow In The Head, a partnered brother site which is laid out in exactly the same way but tends to deal more with horror movies, both mainstream big budget and arthouse or indie flicks.

Currently the website sports a promotional banner alongside the main hub of the page to promote a new Will Ferrell comedy called Semi-Pro. This often changes, and from memory I can also recall promotions for Cloverfield and Diary Of The Dead. As this promotion is helpful for the studios who distribute these movies, it is constantly being updated, and the number of visitors to the page see the banner first as the webpage loads, giving them reason to read it before the actual article they wish to read appears. As with all webpages there is also a contact us link at the top of the page for any questions, queries or comments you may wish to pass on to the various writers and editors of the page alongside the chance to register for a site newsletter or to create an account on the site. There is also a scrolling banner with various items of praise for the site from more established news sites and magazines such as Entertainment Weekly. A cartooned image of the site creator adorns the heading as a logo for the page and a daily movie quote is shown at the top right of the page, which takes you to an audio file of the selected quote.

2 comments:

Emma Kilkelly said...

Nathan,

I find it useful that you've included the task in your blog post, as this really helps me to see how your comments relate to it. I hadn't ever heard of this website prior to this, but it sounds useful for one of my third year units which analyses films. This is a useful first part to your analysis.

All the best

Emma

NathanGlasgow said...

Hey Emma,
This is one of my favourite websites as it doesnt put on a pretentious air, it simply reports the day's movie news with a humourous tint from the author.

Nathan